2025-1 EU Society 2nd Session March 26, 2025 > EU Society at KUGSIS

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The second session of the EU Society began with a presentation titled: “Digital Diplomacy in the EU” by Kenza Kazzou.

Kenza  provided  an  overview  of  how  digital  diplomacy  operates  through  both  top-down (government-led) and bottom-up (citizen, IT groups, and NGO-driven) approaches in the EU. The discussion covered key objectives, including securing and protecting strategic interests and promoting a  framework  for  inclusive  transformation.  Kenza  also  explored  the  role  of  governments  and policymakers in leading digital diplomacy and highlighted various engagement strategies such as social  media  outreach,  countering  disinformation,  crisis  communication,  and  public  awareness campaigns. Throughout the presentation, Kenza actively engaged participants by posing questions, such  as  asking  if  members  can  spot digital diplomacy efforts and which is more important and influential  top-down  or  bottom-up  approach  in  digital  diplomacy,  encouraging  discussion,  and fostering an interactive exchange of ideas. This led to a discussion on how digital diplomacy benefits global engagement and real-time crisis response while also facing challenges like misinformation, cyber threats, and unequal digital access. A part of the session focused on the impact of social media, particularly how platforms like Twitter have changed diplomatic interactions, using the example of the U.S. President’s online presence and its influence on international relations.

After the session, members were asked if they would like to participate in a special Eurovision viewing in May. As well as encouraged to participate in presenting throughout the semester.